Event Reports

Full Video

1. Open the Reports tab for your event 0:00

In the event dashboard, navigate to Reports.
This section is separate from the Sales tab discussed in the previous video.
The Reports area gives you a high-level view of how your event is performing.

2. Use the date filters to review trends over time 0:28

3. Review the Sales Report 0:41

The first report shows overall sales performance.
Key metrics include:
- Gross sales
- Net revenue
- Fees
- Refunds
If buyers were set to pay 100% of the fees, your fee amount will show as zero.
If you chose to absorb some or all fees, those amounts will appear here.
You can also export the report as a CSV.

4. Check sales by ticket type 1:27

The second report breaks down sales by ticket type.
It also includes add-ons.
For each ticket type, you can see:
- Units sold
- Units refunded
- Related sales details
- Share of total revenue
The last column shows how much each ticket type contributed to overall revenue.
This view can also be exported.

5. Analyze sales by channel 2:16

The third report shows channels, meaning how people found and purchased tickets for your event.
Example channel types include:
- Campaigns
- Direct / unknown
Campaign data can show how many units a specific campaign drove and what percentage of total sales it generated.
Direct or unknown typically represents people who used the link you shared directly.
In the example, most sales came from direct traffic, while a smaller portion came from a campaign.

6. Adjust filters to compare historical performance 3:04

All report views can be updated using the date filters at the top.
This lets you compare performance across different days or periods.
Use this to spot historical trends in revenue, ticket type performance, and channel effectiveness.