Sponsor and Campaign Analytics

Full Video

Step by Step Instructions

1. Understand where sponsors appear on the event page 0:00

• Sponsors are added during event setup under Branding.
• Once added, sponsor logos/titles appear on the event page before the event title.
• Sponsors may display in a rolling marquee.
• Buyers can click a sponsor logo or title to open the sponsor’s page or link.

2. Use sponsor clicks as a reporting metric 1:02

• Every click on a sponsor link is tracked.
• This helps you show sponsors how much traffic they received from your event page.
• You can share this data as part of a sponsor report or post-event recap.
• It’s useful for proving sponsor visibility and engagement.

3. Check Sponsor Analytics in the Analytics section 1:36

• Go to Analytics from the sales/event dashboard.
• At the top, you’ll see Sponsor Analytics.
• This section shows:
  • Total clicks
  • Unique visitors
  • Historical trends
• You can also see click counts broken down by sponsor name.

4. Review sponsor performance by sponsor name 1:48

• Sponsor Analytics can show how many clicks each sponsor received.
• Example shown in the video:
  • One sponsor received 3 clicks
  • Another sponsor received 1 click
• This makes it easy to compare sponsor engagement across different sponsors.

5. Create campaigns to track traffic from ads or external links 2:10

• Use Campaigns to create unique tracking links.
• Campaigns help you measure traffic from sources like:
  • Google Ads
  • Facebook Ads
  • TikTok Ads
  • Direct promotional links
• You can track:
  • Visits
  • Signups
  • RSVPs
  • Purchases
  • Revenue generated

6. Generate a campaign tracking URL 3:12

• In Campaigns, click New Campaign.
• Choose whether the campaign is for:
  • A specific event, or
  • A storefront
• If you choose an event, select the upcoming event.
• Click Create Campaign.
• Copy the generated tracking URL and use it in your ad or promotional channel.

7. Review Campaign Analytics to measure results 3:31

• Return to Analytics.
• Below Sponsor Analytics, find Campaign Analytics.
• This section shows performance for each campaign.
• Example shown in the video:
  • 1 visit
  • 0 signups
  • 0 RSVPs
  • 0 purchases
  • 0 revenue
• Use this to evaluate which campaigns are driving results.

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