Sales

Full Video

Step by Step Instructions

1. Open the Sales Page from Upcoming Events 0:00

• Go to Upcoming Events.
• Find the event you want to review.
• Click the Sales button for that event.
• You’ll be taken to the event’s Sales Page.

2. Understand the Four Sales Page Tabs 0:23

• The Sales Page is organized into four tabs:
  • Tickets
  • Add-ons
  • Bookings
  • Analytics
• Each tab gives a different view of sales data for the event.

3. Review Ticket Sales in the Tickets Tab 0:34

• The Tickets tab shows ticket sales for the event.
• At the top, you’ll see high-level metrics such as:
  • number of tickets sold
  • revenue generated
  • number refunded
• Below that is a detailed table with buyer information and purchase details.

4. Use Ticket Table Details, Statuses, and Filters 1:09

• The ticket table includes details such as:
  • buyer name
  • email address
  • address
  • ticket type
  • amount paid
  • purchase date
  • status
• Ticket statuses include:
  • Valid = purchased but not yet used
  • Refunded = refunded by the seller
  • Used = purchased and already checked in
• Use the status tabs to filter the table, such as:
  • show only valid tickets
  • show only refunded tickets
  • show valid + refunded together
• You can also search by:
  • email address
  • name
  • ticket ID

5. Export Ticket Data and Use Row Actions 2:39

• Click Export CSV to download the table data.
• This is useful if you want to import the data into third-party tools.
• Each row also has an Actions menu with options to:
  • View ticket in a pop-up
  • Mark as used manually
  • Resend email to the buyer
  • View additional details collected during checkout, such as phone number
  • Refund the ticket
• Refund is a destructive action, so it requires confirmation and sends the buyer a refund email.

6. Manage Add-on Sales the Same Way 4:34

• The Add-ons tab works similarly to Tickets.
• It shows sales data for add-on purchases, such as:
  • food purchases
  • merged purchases
• The same kinds of metrics, statuses, table views, and actions apply here.

7. View Complete Purchase Groups in the Bookings Tab 4:59

• The Bookings tab gives a combined, holistic view of a full booking.
• This is useful when one buyer purchases:
  • multiple tickets
  • add-ons
  • family/group bookings
• Example booking contents may include:
  • adult ticket
  • child ticket
  • multiple add-ons
• Available actions include:
  • export the booking
  • mark all tickets in the booking as used
  • resend confirmation
  • refund everyone in the booking

8. Check Marketing Performance in the Analytics Tab 6:01

• The Analytics tab is for performance tracking.
• It can show things like:
  • sponsor logo clicks
  • which campaign drove conversions
• In this example, no analytics data is shown, but this tab is meant for campaign and sponsor insights.

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